Sony Entertainment Televison Asia is an international general entertainment channel owned by SPE Networks – Asia is a part of Sony Pictures Television International. SPTI’s diverse international networks portfolio consists of over 40 television networks around the world. SPTI is a Sony Pictures Entertainment company.

Since its debut in 1995, Sony Entertainment Television Asia, popularly known as SET Asia, is one of India’s popular Hindi-language based international general entertainment broadcasters. Based in the United Kingdom, it is a venture promoted by Sony Pictures Entertainment since 1998. SET Asia is available in several countries and regions, including Australia, Canada, Europe, Pakistan,the Middle East, New Zealand, South Africa, the United Kingdom, and the United States. SET Max, the network’s Bollywood movie channel, is available in the Middle East, the United Kingdom, and the United States.

Sony Entertainment Television, commonly known as Sony TV or SET, is one of the India’s most popular Hindi-language based general entertainment channel. Based in Mumbai, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a joint venture promoted by Sony Pictures Entertainment since 1995. MSM’s family of channels in India includes SAB TV, SET Max, SET PIX, AXN and Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India. SET’s programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events.
Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV and Colors. Therefore, in an attempt to lure audiences with reality shows, the channel recently aired Jhalak Dikhhla Jaa, the Indian adaptation of Dancing with the Stars. The channel tried to regain its lost ground in the Hindi general entertainment space with the launch of new dramas and shows. Sony once again is launching some new dramas to draw in audiences.

The company have built a rich library of over 40,000 hours of original programming, which has received national and international acclaim, garnering successful ratings and viewership. They also have a huge library of Drama, Soaps, Costume drama, Sitcoms, Thrillers, Game shows, Bollywood related programs and much more. SET India, also caters to the movie lovers, showcasing the country’s best premium Hindi movies. The company today boasts of an enviable library of more than 800 of the finest film titles from the stables of Yash Chopra, Karan Johar, Rakesh Roshan, Mukesh Bhatt, Vidhu Vinod Chopra and many more. Apart from their repertoire of classic films, SET India have recently added to their bouquet, some of the greatest Bollywood hits of 2007 and 2008. To name a few Om Shanti Om, Chak De India, Welcome, Heyy Babyy, 36 China Town, Salaam-E-Ishq, Namastey London, Jaan-E-Mann, Cheeni Kum, Kabhi Alvida Na Kehna, Fanaa, Lage Raho Munnabhai, Apna Sapna Money Money, Partner, Omkara, Dhoom 2, Kabul Express, Provoked, Eklavya, Gandhi My Father, No Smoking, amongst others.

Re-debut in August 1, 2008, Sony Entertainment Television (SET) Asia in Hong Kong and Southeast Asia is an 24/7 english entertainment channel from SPE Networks – Asia, which owns and operates cable channels AXN and Animax, and is part of Sony Pictures Television International (SPTI). SET in Hong Kong and Singapore is devoted to serving the interests of discerning, urban career women. This trendsetting channel provides smart entertainment – sexy, chic, sophisticated and witty shows – with strong female leads, and features a variety of programme genres such as lifestyle, drama, comedy and reality.
Delivering top-notch, first-run programmes and all-time-favourites from the U.S., SET was launched in Singapore on SingTel’s mio TV platform in July 2007. SET is hosted too on now TV platform in Hong Kong.

Set India is all-ready to use the brand name of ‘Sony Entertainment Network’, to reinforce its identity of a television network with a bouquet of channels (Set, Max, Sab and Pix). The new network and channel packaging will be in tune with Sony’s positioning of being “contemporary, young and vibrant.” The network will also unveil the new logo which will be its corporate identity.

Corporate Office:

Sony Entertainment Television
Multi Screen Media Pvt. Ltd.
(Formerly SET India Pvt. Ltd)
3rd Floor,
Interface,
Building No. 7,
Off Malad Link Road,
Malad (W),
Mumbai – 400 064.
India.

Tel : +91-22-67081111
Fax : +91-22-66434748

http://www.setindia.com