Ogilvy & Mather

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals.

Ogilvy & Mather has seven divisions: (CRM and interactive), OgilvyInteractive (interactive; under OgilvyOne), Neo@Ogilvy (digital and direct media; under OgilvyOne), Ogilvy PR (public relations), Ogilvy Healthworld (health care communications and marketing), and OgilvyAction (analytics and experiential marketing).

Ogilvy & Mather was founded in 1948 by David Ogilvy, as “Hewitt, Ogilvy, Benson & Mather.” The company became a leading worldwide agency by the 1960s. Central to its growth was its strategy of building brands like American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, NestlĂ© and Unilever brands Pond’s & Dove. Integrated in the firm’s corporate culture is Ogilvy’s concept of “360 Degree Brand Stewardship”, defined as “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.”

In 2004 the OgilvyOne division launched a digital summit called Verge. This has become a major agency-led forum for clients and industry experts to discuss the challenges and possibilities of digital marketing. The agency has taken the conference to over 20 of the world’s leading markets. In documents made available to the public through the tobacco industry’s 1998 Master Settlement Agreement, Ogilvy and Mather played a key role in promoting the image of the Tobacco Institute.

Some of the clients of O & M:

  • American Express
  • BP
  • Cisco
  • Coca-Cola Company
  • DHL
  • DuPont
  • Ford
  • Gillette
  • GlaxoSmithKline
  • IBM
  • Kodak
  • Kraft
  • Lenovo
  • Mattel
  • Motorola
  • Nestle
  • NexCen Brands
  • SAP
  • Tobacco Institute (ended 1998)
  • Unilever

India Office:

Ogilvy & Mather
Tower ‘A’, 6th to 8th floor, Global Business Park,
Mehrauli – Gurguaon Road,
Gurgaon – 122 002.
Haryana.

Tel: (124)4760760

Complete list of offices

http://www.ogilvy.com



You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

*

DISCLAIMER:
Although care has been taken to ensure the accuracy of the information contained on this website, no representation, guarantees or warranties of any kind are made as to its accuracy. The owner of this website makes no warranties expressed or implied, with respect to the adequacy of the information contained on this website for any purpose whatsoever.