Provigator » Advertising http://provigator.com The Professional Navigator Fri, 15 Jul 2011 11:37:08 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Ogilvy & Mather http://provigator.com/ogilvy-mather http://provigator.com/ogilvy-mather#comments Fri, 24 Apr 2009 05:29:24 +0000 Admin http://www.provigator.com/?p=155 Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals. Ogilvy & Mather has seven divisions: (CRM and interactive), OgilvyInteractive (interactive; under OgilvyOne), Neo@Ogilvy (digital and [...]]]> Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals.

Ogilvy & Mather has seven divisions: (CRM and interactive), OgilvyInteractive (interactive; under OgilvyOne), Neo@Ogilvy (digital and direct media; under OgilvyOne), Ogilvy PR (public relations), Ogilvy Healthworld (health care communications and marketing), and OgilvyAction (analytics and experiential marketing).

Ogilvy & Mather was founded in 1948 by David Ogilvy, as “Hewitt, Ogilvy, Benson & Mather.” The company became a leading worldwide agency by the 1960s. Central to its growth was its strategy of building brands like American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé and Unilever brands Pond’s & Dove. Integrated in the firm’s corporate culture is Ogilvy’s concept of “360 Degree Brand Stewardship”, defined as “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.”

In 2004 the OgilvyOne division launched a digital summit called Verge. This has become a major agency-led forum for clients and industry experts to discuss the challenges and possibilities of digital marketing. The agency has taken the conference to over 20 of the world’s leading markets. In documents made available to the public through the tobacco industry’s 1998 Master Settlement Agreement, Ogilvy and Mather played a key role in promoting the image of the Tobacco Institute.

Some of the clients of O & M:

  • American Express
  • BP
  • Cisco
  • Coca-Cola Company
  • DHL
  • DuPont
  • Ford
  • Gillette
  • GlaxoSmithKline
  • IBM
  • Kodak
  • Kraft
  • Lenovo
  • Mattel
  • Motorola
  • Nestle
  • NexCen Brands
  • SAP
  • Tobacco Institute (ended 1998)
  • Unilever

India Office:

Ogilvy & Mather
Tower ‘A’, 6th to 8th floor, Global Business Park,
Mehrauli – Gurguaon Road,
Gurgaon – 122 002.
Haryana.

Tel: (124)4760760

Complete list of offices

http://www.ogilvy.com

]]> http://provigator.com/ogilvy-mather/feed 0 FCB-Ulka Advertising Ltd http://provigator.com/fcb-ulka-advertising-ltd http://provigator.com/fcb-ulka-advertising-ltd#comments Sun, 12 Apr 2009 01:10:32 +0000 Admin http://www.provigator.com/?p=310 Founded in 1873, Foote, Cone and Belding is the world’s third oldest agency and a part of the Inter-Public Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries. Draftfcb+Ulka can trace its lineage in India to Ulka [...]]]> Founded in 1873, Foote, Cone and Belding is the world’s third oldest agency and a part of the Inter-Public Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries.

Draftfcb+Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop Draftfcb+Ulka hit the top ten within the first decade. Draftfcb+Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies Draftfcb+Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.

Draftfcb+Ulka’s commitment has always been to create advertising that works in the market place. Advertising that is noticeable. Advertising that is relevant to the potential buyer, not necessarily the seller. Advertising that reflects the brands needs and not the agency’s personality.

Today 53 of Draftfcb+Ulka brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when Draftfcb+Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focused advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, Draftfcb+Ulka is seen as a turnaround specialist. An agency that does brand building and more.

Some of the recent ads made by FCB-Ulka:

Naukri.com
Hero Honda
Santoor Glycerine
Sunfeast Golden Bakery
Tata Indicom
99 acres.com
Amul
ICL
Indica Vista
John Players

Some of FCB-Ulka’s Classic Ads:

Amul Manthan
Tata Indica
Operation Flood
Whirlpool
Zee Cinema

Corporate Office:

DRAFTFCB+Ulka Advertising Pvt. Ltd.
Nirmal, 4th Floor,
Nariman Point,
Mumbai – 400 021
India.

Tel: +91-22-22026884,22852184,22836068
Fax: +91-22-22836072

http://www.draftfcb.com

]]> http://provigator.com/fcb-ulka-advertising-ltd/feed 4 J Walter Thompson India http://provigator.com/j-walter-thompson-india http://provigator.com/j-walter-thompson-india#comments Sun, 30 Nov 2008 17:38:51 +0000 Admin http://www.provigator.com/?p=158 J Walter Thompson (JWT) is the world’s best-known marketing communications brand. Headquartered in New York, the company is spread globally with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. Since JWT’s founding in 1864, passion for innovation has led the agency to build the first full-service advertising agency, pioneer ad [...]]]> J Walter Thompson (JWT) is the world’s best-known marketing communications brand. Headquartered in New York, the company is spread globally with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. Since JWT’s founding in 1864, passion for innovation has led the agency to build the first full-service advertising agency, pioneer ad careers for women, introduce sex appeal in ads, produce the first sponsored-TV program, develop account planning and forge the first international network. Nearly 150 years later, JWT continues to lead, innovate and define the world of marketing communications.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge-from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC. JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

JWT India was awarded the Grand Prix in the Direct category at the 2008 Cannes Lions International Advertising Festival for “Lead India,” a campaign developed for The Times of India. This Grand Prix, the first for India ever, is living proof of the power of advertising and JWT’s strength in both the medium and the message across India.

Key Clients:

  • Bayer
  • Cadbury
  • Diageo
  • De Beers
  • Ford
  • HSBC
  • Johnson & Johnson
  • Kellogg’s
  • Kimberly-Clark
  • Kraft
  • Microsoft
  • Nestle
  • Nokia
  • Rolex
  • Royal Caribbean
  • Royal Dutch Shell
  • Unilever
  • U.S. Marine Corps
  • Vodafone

India Corporate Office:

Peninsula Chambers,
Ganpat Rao Kadam Marg,
Lower Parel,
Mumbai – 400 013.
Maharashtra
India.

Tel: +91-22-40985555.

http://www.jwt.com

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